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1 selective reinforcement
1) Реклама: выборочное подкрепление, избирательное подкрепление2) Химическое оружие: избирательное укрепление (конструкций)Универсальный англо-русский словарь > selective reinforcement
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2 selective reinforcement
• valikoiva vahvistaminen -
3 селективное подкрепление
Russian-english psychology dictionary > селективное подкрепление
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4 valikoiva vahvistaminen
• selective reinforcement -
5 выборочное подкрепление
Advertising: selective reinforcementУниверсальный русско-английский словарь > выборочное подкрепление
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6 избирательное подкрепление
Advertising: selective reinforcementУниверсальный русско-английский словарь > избирательное подкрепление
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7 избирательное укрепление
Chemical weapons: selective reinforcement (конструкций)Универсальный русско-английский словарь > избирательное укрепление
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8 ejercicio
m.1 exercise (tarea, deporte).hacer ejercicio to (do) exerciseejercicio físico physical exercise2 test (exam).3 practicing.ya no está en ejercicio he no longer practices4 exercising.5 financial year (finance).ejercicio económico/fiscal financial/tax year6 workout, drill, work-out, work-out session.* * *3 DEPORTE exercise4 FINANZAS year\en ejercicio practising (US practicing)hacer ejercicio to do exercise, take exerciseejercicio económico financial year, fiscal yearejercicios espirituales spiritual retreat* * *noun m.1) exercise2) practice* * *SM1) [físico] exercise2) (Educ) exercise3) (Mil) exerciselas tropas españolas participan en los ejercicios de la OTAN — Spanish troops are taking part in NATO exercises
ejercicio acrobático — (Aer) stunt
4) [de cargo]abogado en ejercicio — practising o (EEUU) practicing lawyer
5) (Com, Econ) financial year, fiscal yearejercicio contable — year of account, accounting year
ejercicio fiscal — fiscal year, tax year
6) (Rel)* * *1) ( actividad física) exercise2)a) ( de profesión) practiceb) ( de función)c) (de derecho, poder) exercise (frml)3) (Educ)a) ( trabajo de práctica) exerciseb) (prueba, examen) test, exam4) (Mil) exercise, maneuver*5) (Econ, Fin) fiscal year (AmE), financial year (BrE)* * *= exercise, drill, drill practice, drill exercise, tenure.Ex. As a concluding exercise, therefore, it would be helpful for you to try some examples of analysis and translation on your own.Ex. An example of the type of drill which might be applied to the study of bibliographies is given below.Ex. No reinforcement drill practice was given to the control group.Ex. As drill exercises in writing, the writing of book reviews has little to commend it.Ex. During his tenure, OSU was recognized for the high quality Selective Dissemination of Information (SDI) program it developed in serving both students and faculty.----* causado por el ejercicio = exercise-induced.* cuaderno de ejercicios = workbook [work-book].* ejercicio abdominal = sit-up.* ejercicio complementario = follow-up activity.* ejercicio de calentamiento = warm-up, warm-up exercise.* ejercicio de comprensión = comprehension exercise.* ejercicio económico = business year, accounting year.* ejercicio fiscal = tax year, fiscal year, business year, accounting year.* ejercicio físico = workout, physical exercise, exercise.* ejercicio físico consistente en saltar sin desplazarse abriendo y cerrando l = jumping jack.* ejercicio mental = mental gymnastics, mental operation.* ejercicio muscular = muscle exercise.* ejercicio práctico = practical, practical exercise, hands-on exercise.* ejercicios de clase = school tasks.* ejercicio y práctica = drill and practice.* en ejercicio = incumbent, practising [practicing, -USA].* hacer ejercicio físico = work out.* hacer ejercicios de calentamiento = limber up.* inducido por el ejercicio = exercise-induced.* instalación para el ejercicio físico = physical facility.* instrucción mediante ejercicios = drilling.* libro de ejercicios = workbook [work-book].* programa de ejercicio físico = exercise programme.* provocado por el ejercicio = exercise-induced.* * *1) ( actividad física) exercise2)a) ( de profesión) practiceb) ( de función)c) (de derecho, poder) exercise (frml)3) (Educ)a) ( trabajo de práctica) exerciseb) (prueba, examen) test, exam4) (Mil) exercise, maneuver*5) (Econ, Fin) fiscal year (AmE), financial year (BrE)* * *= exercise, drill, drill practice, drill exercise, tenure.Ex: As a concluding exercise, therefore, it would be helpful for you to try some examples of analysis and translation on your own.
Ex: An example of the type of drill which might be applied to the study of bibliographies is given below.Ex: No reinforcement drill practice was given to the control group.Ex: As drill exercises in writing, the writing of book reviews has little to commend it.Ex: During his tenure, OSU was recognized for the high quality Selective Dissemination of Information (SDI) program it developed in serving both students and faculty.* causado por el ejercicio = exercise-induced.* cuaderno de ejercicios = workbook [work-book].* ejercicio abdominal = sit-up.* ejercicio complementario = follow-up activity.* ejercicio de calentamiento = warm-up, warm-up exercise.* ejercicio de comprensión = comprehension exercise.* ejercicio económico = business year, accounting year.* ejercicio fiscal = tax year, fiscal year, business year, accounting year.* ejercicio físico = workout, physical exercise, exercise.* ejercicio físico consistente en saltar sin desplazarse abriendo y cerrando l = jumping jack.* ejercicio mental = mental gymnastics, mental operation.* ejercicio muscular = muscle exercise.* ejercicio práctico = practical, practical exercise, hands-on exercise.* ejercicios de clase = school tasks.* ejercicio y práctica = drill and practice.* en ejercicio = incumbent, practising [practicing, -USA].* hacer ejercicio físico = work out.* hacer ejercicios de calentamiento = limber up.* inducido por el ejercicio = exercise-induced.* instalación para el ejercicio físico = physical facility.* instrucción mediante ejercicios = drilling.* libro de ejercicios = workbook [work-book].* programa de ejercicio físico = exercise programme.* provocado por el ejercicio = exercise-induced.* * *A (actividad física) exercisedebes comer menos y hacer más ejercicio you should eat less and exercise more o take more exerciseel ejercicio físico physical exerciseB1(de una profesión, una función): el título faculta para el ejercicio de la docencia the certificate qualifies o allows you to teachdecisiones tomadas en el ejercicio de su cargo decisions taken in the course of his dutiesun militar en ejercicio a regular soldierabogado en ejercicio practicing lawyerel ejercicio democrático del poder the democratic exercise of power2(de un derecho): renunciaron al ejercicio del derecho al voto they chose not to exercise their right to voteC1 (trabajo de práctica) exerciseun ejercicio para reducir el abdomen an exercise to flatten the abdomenejercicios de piano/inglés piano/English exercises2 (prueba, examen) test, examCompuestos:repetition exercise o drillsubstitution exercise o drillshooting/rifle practicempl:la semana que viene tienen ejercicios espirituales they are going on a retreat next weekD ( Mil) exercise, maneuver** * *
ejercicio sustantivo masculino
1 ( actividad física) exercise;
2 (Educ)
3 ( de profesión) practice
4 (Mil) exercise, maneuver( conjugate maneuver)
ejercicio sustantivo masculino
1 exercise
2 (desempeño de profesión) practice
3 (movimiento físico) exercise: hace ejercicio todos los días, she does exercises every day
4 Fin tax year
ejercicio económico, financial year
5 (examen, esp práctico) exam, proof
(deberes prácticos) exercices
♦ Locuciones: estar en ejercicio, to practise one's profession: es juez en ejercicio, she's a practising judge
' ejercicio' also found in these entries:
Spanish:
deberse
- memoria
- oxidarse
- bicicleta
- buzo
- ejecutar
- exceso
- función
- hacer
- plana
- relajar
- sencillo
- trotar
English:
bracing
- conducive
- do
- exercise
- financial year
- flabby
- object
- practice
- practicing
- practise
- practising
- press-up
- pursuit
- rowing machine
- work off
- work out
- comprehension
- drill
- financial
- malpractice
- running
- sit
- strike
- tax
- tenure
- warm
- work
* * *ejercicio nm1. [deporte] exercise;hacer ejercicio to exercise, to do exerciseejercicios de calentamiento warm-up exercises;ejercicio físico physical exercise;ejercicios de mantenimiento keep-fit exercises2. [tarea] exercise;ejercicios de inglés/guitarra English/guitar exercisesRel ejercicios espirituales retreat;ejercicios de tiro target practice3. [examen] test, US quiz;el profesor nos puso un ejercicio escrito/oral the teacher gave us a written/an oral Br test o US quiz4. Mil exercise5. [de profesión] practising;[de cargo, funciones] carrying out;se le acusa de negligencia en el ejercicio de sus funciones he has been accused of negligence in carrying out o in the performance of his duties;(estar) en ejercicio (to be) in practice;ya no está en ejercicio he no longer practises;un médico en ejercicio a practising doctor6. [de poder, derecho] exercising;el ejercicio del voto the use of one's vote7. Econ financial yearejercicio económico financial year;ejercicio fiscal tax year* * *m1 exercise;hacer ejercicio exercise2 COM fiscal year, Brfinancial year3 MIL:en ejercicio(s) on maneuvers, Br on manoeuvres* * *ejercicio nm1) : exercise2) : practice* * *ejercicio n exercisehacer ejercicio to exercise / to take exercise -
9 system
1) система; комплекс2) метод; способ3) канал•- acoustic alarm system
- acoustic image system
- acoustic systems
- actiontrack system
- active IR-system
- actuator system
- adaptive communication system
- adaptive teleinformation system
- adaptive telemetering system
- advanced information system
- Afsatcom system
- air system
- aircraft intercommunication system
- airfield communication system
- air-ground automatic system
- airline reservation system
- air-to-ground TV system
- alarm signal system
- alarm system
- all-channel signaling system
- ALL-IN-ONE system
- alphanumeric system
- amplified speaker system
- amplitude shift-keying system
- AMPS system
- analog cellular communication system
- analog cellular system
- analog component video system
- analog television system
- analog tropospheric system
- anisochronous system
- antenna system
- antitheft system
- AR system
- Arabsat system
- ASK system
- associated channel analog system
- asynchronous address communication system
- audio recording system
- Aurora system
- Aussat system
- automatic communication system
- automatic connection establishment system
- automatic control system
- automatic data acquisition system
- automatic telegraphy system
- automatic telephone system
- automatic tuning system
- automatized cellular system
- auxiliary alarm system
- balanced cable transmission system
- band sharing system
- base station system
- baseband system
- basic input/output system
- bass-reflex speaker system
- batch processing system
- batch transmission system
- batch-and-forward system
- batteryless system
- bilateral CTV system
- binary tariff system
- biocontrol system
- bit parallel interface system
- bit transport system
- bridge duplex system
- broadband mobile system
- broadcast satellite system
- broadcasting delivery media systems
- burglar alarm system
- byte-serial interface system
- cabinet system
- cabinetless system
- cable distribution system
- cable TV system
- call-accounting system
- call-answering system
- call-counting system
- call-distributing system
- call-processing system
- call-queueing system
- camp-on system
- CAPTAIN system
- car component audio system
- carrier reinsertion system
- carrier system
- carrier-communication system
- carrier-current communication system
- Cassegrain-Schmidt system
- cassette recording system
- cassette reproducing system
- CATRIN system
- caution system
- CD 900 system
- cellular system
- cellular-radio system
- central-battery system
- centralized control system
- chirp binary telegraph system
- cipher system
- circuit switched telecommunication system
- circuit switching telecommunication system
- circular telecontrol system
- clock system
- closed-circuit communication system
- closed-circuit telegraph system
- closed-numbering system
- code-dependent system
- code-division multiple access system
- code-independent system
- code-insensitive system
- code-sensitive system
- coding system
- coherent fiber-optic system
- collimating system
- collocated system
- color separating system
- combined numbering system
- combined power supply system
- combined satellite communication system
- common-battery system
- common-carrier system
- common-channel signaling system
- common-engineering communication system
- common-purpose cellular system
- common-using band system
- common-using cordless telephone system
- common-using paging system
- communication system
- communication traffic system
- communications system
- community antenna system
- community antenna television system
- community TV-system
- commununication switching system
- compact disk digital audio system
- compatible color television system
- compatible single sideband system
- compatible single-band system
- compatible TV-system
- complex radio communication system
- computer vision system
- computer-telephone system
- Comsar system
- Comsat system
- Conax system
- concentrated-insonation system
- conference system
- conference-communication system
- congested system
- congress-class system
- constant-current system
- control generating system
- conventional television system
- Conversant system
- cordless-communication system
- crossbar system
- crossed-coincident microphone system
- Crosspoint system
- CSE system
- C-system
- cubical video projecting system
- data processing system
- data system
- data transport system
- data-collection system
- data-compression system
- data-exchange system
- dataflow system
- data-gathering system
- data-handling system
- data-measuring system
- data-reduction system
- data-transmission system
- Decca Navigator system
- DECfax system
- decision-feedback system
- dedicated control channel system
- dedicated multimedia system
- delta-sigma system
- deluxe presentation system
- departmental communication system
- desktop-video system
- DFS/Copernicus system
- dial-telephone system
- differential phase shift-keying system
- differential-duplex system
- differential-magnetic system
- digital camera system
- digital hybrid-key telephone system
- digital mass storage system
- digital microwave radio transmission system
- digital telephone communication system
- digital transmission system
- digital TV-communication system
- Digital UNIX system
- digital-analog system
- digital-cellular system
- digital-data modulation system
- digital-effect system
- digital-message entry system
- digital-termination system
- direct-broadcasting satellite system
- directing system
- direct-modulation system
- direct-sequence system
- direct-telephone communication system
- discrete communication system
- discrete sound system
- discrete-addressing system
- disk-operating system
- DISOSS system
- dispatch telephone communication system
- dispatch-center system
- dispersed-insonation system
- distributed-insonation system
- distributed-processing system
- documental-type communication system
- Dolby systems
- domestic satellite communication system
- double-band telephone communication system
- double-channel transmission system
- double-current transmission system
- double-pole communication system
- double-sideband large carrier system
- DSCS system
- D-system
- dual-cable system
- dual-reflector system
- duplexed system
- Earth-to-space transmission system
- ECM system
- electric communication system
- electronic antishock system
- electronic data-gathering system
- electronic data-processing system
- electronic-message system
- electronic-scanning system
- electronic-switching system
- Ellipso system
- emergency telephone communication system
- emergency-broadcast system
- EMX system
- equidistant system
- error-correction system
- error-detection system
- Eutelsat system
- extensible system
- external paging system
- facsimile system
- fast-acting servicing system
- fault-tolerant system
- fax communication system
- fax transmitting system
- feed system
- fiber transmission system
- fiber-optic transmission system
- field-sequential system
- final mile system
- finishing system
- fire alarm system
- fire warning system
- first generation cellular system
- five-channel communication system
- fixed satellite system
- Flexcam system
- flexible access system
- Flitsatcom system
- focusing system
- four-channel sound system
- four-dimensional system
- four-wire telephone communication system
- frame-sequential system
- frequency shift-keying system
- frequency-carrier system
- frequency-control system
- front-bass reflex speaker system
- fully digital system
- gate system
- Gaussian system
- generalized system
- generating dynamic system
- generator-dc-motor system
- GIGASET radio system
- global positioning system
- Global system
- Gopher system
- grandfathered system
- group-alerting and dispatching system
- guide system
- hard-wired CCTV system
- hazard system
- helical-scan system
- HF-synchronizing system
- high-precision navigating system
- Hi-linear system
- home system
- home-telephone system
- home-type system
- homing-guidance system
- host system
- hydroacoustic system
- ideal communication system
- idealized system
- image informaion system
- image-forming system
- immedial servicing system
- incompatible system
- independent system
- information retrieval system
- information system radio system
- information system
- information-feedback system
- information-measuring system
- infrared alarm system
- Inmarsat system
- Inmarsat-A system
- Inmarsat-B system
- Inmarsat-C system
- Inmarsat-D system
- Inmarsat-M system
- Inmarsat-P system
- integrated telephone system
- integrated videographic teleconferencing system
- integrated-antenna system
- integrated-communication system
- integrated-modulation system
- integrated-office system
- Intelsat system
- interactive system
- intercarrier-sound system
- intercommunication system
- intercontinental tropospheric system
- interlock system
- intermachine exchange system
- intermediate system
- international communication system
- interphone system
- Intervision system
- intraband signaling system
- intruder alarm system
- inward-outward dialing system
- ionoscatter system
- ionosphere sounder system
- ionospheric system
- Iridium system
- isolated system
- Italsat system
- J-carrier system
- joint-multichannel trunking and switching system
- K-carrier system
- key system
- key-telephone system
- land satellite communication system
- large-grained communication system
- laser communication system
- L-band satellite system
- L-carrier system
- Leasat system
- lightning protection system
- limited distortion system
- line amplifiers system
- link system
- little-channel relay system
- local alarm system
- local battery system
- local communication system
- local radio paging system
- long-haul system
- long-range system
- loop system
- loud-speaking communication system
- low-traffic system
- magnetic tape recording system
- Mail system
- management-information system
- manual cellular system system
- manual telephone set system
- Marisat system
- master television system
- master-antenna television system
- matrix sound system
- message feedback system
- message procession system
- message registration system
- message-switched system
- meteor radio system
- Metrobus system
- micro component system
- Micro Press Cluster Printing system
- micro-lens system
- microprocessor system
- microwave relay system
- midi system
- mine radio telephone system
- mini system
- mixed media system
- mixed numbering system
- mobile cellular communication system
- mobile land communication system
- mobile radio system
- mobile relay system
- mobile system
- modulated system
- monetary mobile system
- MS-Mail system
- multiareal system
- multicassette system
- multichannel telephone system
- multicomputer system
- multidisk system
- multiformat recording system
- multifrequency tone signaling system
- multiguard system
- multilevel mixed system
- multimedia system
- multiple-channel system
- multiqueue system
- Multiscrypt system
- multistandard system
- multitrack editing system
- mutibeam antenna system
- muting system
- Nagravision system
- NAMTS system
- narrow-angle TV system
- national communication system
- navigation system
- n-channel communication system
- n-channel DPSK system
- n-channel transmission system
- network standalone system
- network system
- network-operation system
- networks numbering system
- neutral direct-current telegraph system
- n-head video system
- NMT system
- noise-reduction system
- nonhoming tuning system
- noninterlaced television system
- nonsegmented system
- Norsat system
- n-satellite system system
- n-tone DPSK system
- n-tone MFSK system
- NTSC system
- NTT system
- obligatory message system
- Odyssey system
- off-line system
- on-line computer system
- on-line secured system
- open numbering system
- open system
- operative-engineering communication system
- opposite signals system
- optical-communication system
- optical-information system
- optical-projection system
- optoelectronic system
- oscillating system
- oscillation system
- outband signaling system
- package-and-resource tracking system
- pagemaster system
- paging system
- PAL system
- parametric system
- PATHWORKS system
- pattern recognition system
- personal holding guard system
- phase shift-keying system
- phone system
- Piccolo system
- pilot-controller system
- polar direct-current telegraph system
- portable mobile system
- power control system
- power controlling system
- power-line carrier system
- power-supply system
- press-to-talk system
- Prestel system
- primary-supply system
- privacy system
- private branch paging system
- private movable system
- private videodata system
- private videotex system
- process-interface system
- PROFS system
- programmable cross-connect system
- programmable cross-connected system
- programmed radio system
- prompting system
- protected wireline distribution system
- protection system
- pseudoquadraphony system
- pseudotrunking system
- public videodata system
- public videotex system
- pulse-code system
- pulse-frequency system
- pulse-time system
- quadraphonic sound system
- quadruple-diversity system
- R1 system
- R2 system
- radio buoy system
- radio command system
- radio communication system
- Radio Data system
- radio facsimile system
- Radiocom 2000 system
- radio-control system
- radio-paging system
- radio-relay system
- radiosonde-radio-wind system
- radio-telemetering system
- real time pulse-echo system
- real time system
- receiver lockout system
- recording system
- recovery system
- redundant system
- reference-information system
- regional electronic payment system
- relay-radio system
- remote concentrating system
- remote control system
- remote diagnostic system
- remote information system
- remote semiconcentrating system
- remote sensing system
- remote signaling system
- rendering system
- rerecording system
- reserved servicing system
- RF/Transmission system
- rotary system
- safety alarm system
- safety system
- Satcom system
- satellite comminication system
- satellite marine comminication system
- Satellite Master Antenna Television system
- satellite radio system
- satellite-aircraft communication system
- SB-communication system
- SBL communication system
- scalable system
- scanning trunking system
- SCO UNIX system
- searchless identification system
- seat reservation system
- SECAM system
- second generation cellular system
- second room system
- secondary supply system
- secrecy system
- section communication system
- security system
- segmented system
- seismic system
- selective calling system
- selective frequency base station system
- selective protective system
- selective telephone system
- self-adjusting system
- self-balancing differential system
- self-contained system
- self-test system
- selsyn system
- semiautomatic-switching system
- semiautomatized cellular system
- sensory system
- servo system
- shadow-batch system
- short-haul microwave system
- Sicral system
- Sigma Servo system
- signal system
- simplex movable system
- single-band transmission system
- single-busbar system
- single-cable communication system
- single-cable system
- single-channel system
- single-current transmission system
- single-pulse tracking system
- Skynet system
- small-grained communication system
- SmarTrunk II radio communication system
- solid-state uninterruptible power battery system
- Sony bus system
- sound alarm system
- sound equalization system
- sound navigation system
- sound reinforcement system
- sound warning system
- space-division system
- space-switched system
- spark-safe system
- speaker system
- special communication system
- speech-processing system
- speech-recognition system
- split-speaker system
- spread-spectrum system
- stabilizing system
- stage monitoring system
- standalone double point system
- star-circuit system
- STAREX CMX system
- starting communication system
- start-stop system
- stationary satellite system
- step-by-step system
- stereo sound system
- stereophonic sound system
- storage system
- storage-and-retrieval system
- Strowger system
- submarine fiber-optic system
- subprimary digital transmission system
- subscriber carrier system
- subscriber switching system
- suffix system
- Supersat system
- supervisory control system
- surround sound system
- switched telecommunication system
- switching system
- sync communication system
- synchro system
- synchronous communication system
- synchronous digital system
- TAGS system
- tandem system
- tariffication system
- T-carrier system
- TDF system
- teleautomatic system
- Telecom system
- telecommunication system
- telecommunications system
- telecommunication-service priority system
- telecommunications-service priority system
- telecontrol system
- telemechanic system
- telemetering system
- telemetry system
- telephone system
- telephone-answering system
- telephone-communication system
- telephone-communications system
- teleprocessing system
- Telesat system
- teletex system
- teletypewriter system
- television-telephone system
- Tele-X system
- Telsar system
- terminal system
- terrestrial radio-relay system
- theft-prevention system
- thin-route system
- third generation communication system
- three-axle stabilizing system
- three-channel HF-telephone system
- three-channel transmission system
- three-color system
- three-lens optical system
- three-primary system
- three-wire system
- time-dissemination system
- time-frequency hopping system
- time-switched system
- total access communication system
- total area coverage system
- transmission system
- trichromatic system
- triple-interlace system
- triplex system
- trunk communication system
- TV-observation system
- twelve-channel transmission system
- two-arm system
- two-band system
- two-color system
- two-roller transfer system
- two-step control system
- two-way CATV system
- two-way system
- two-wire telephone communication system
- ultra-match system
- ULTRIX system
- unified radioaccess system
- unilateral-control system
- unilateral-synchronization system
- uninterruptible-power system
- Unisat system
- universal alarm system
- universal-battery system
- universal-electronic system
- universal-movable system
- Uniworks system
- vestigial-sideband system
- video editing system
- video home system
- video recording system
- videocom system
- videoteleconference system
- videotex system
- virtual studio system
- vision system
- vocoder system
- voice dialog system
- voice frequency carrier telegraph system
- voice modulation system
- voice post system
- volume control system
- waiting system
- warning system
- watch system
- watching system
- waterside facsimile communication system
- wave-propagating system
- wide-angle TV system
- Winfax Pro system
- wired broadcasting system
- wireless CCTV system
- wireless home system
- wireless infrared speaker system
- wire-radio communication system
- XY system
- zone-selective protection system
- zoning systemEnglish-Russian dictionary of telecommunications and their abbreviations > system
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10 SR
1) Общая лексика: superior rectus muscle, верхняя прямая мышца, Региональное управление (Superintendência Regional; в бразильских паспортах), потребитель услуг (сокр от service receiver, бизнес, договора), получатель услуг2) Компьютерная техника: Screen Region3) Биология: sarcoplasmic reticulum4) Медицина: Sustained Release (http://medi.ru/doc/a0280401.htm), синусовый ритм (sinus rythm), субреципиент (СР) (гранта Глобального фонда), постепенное высвобождение5) Американизм: Special Response, Standard Reference, Summary Record6) Спорт: Smiler Racing, Straight Race7) Военный термин: Safety Release, Scottish Rifles, Security Release, Selected Response, Send Receive, Slime Resistance, Somewhat Recommended, South region, Special Reconnaissance, Special Reserve, Sporting Rifle, Standard Reserve, Start Reliability, Station Regulations, Stoner Rifle, Strategic Reconnaissance, Success Ratio, Summary Records, scan radius, scientific research, seaman recruit, seaplane, reconnaissance, search and reconnaissance, search and recovery, search and rescue, search radar, secondary road, separate ration, service rating, service record, service report, service rifle, ship-to-shore radio, shipment request, short-range, signal regiment, situation report, situation room, slant range, solid rocket, sortie rate, sound ranging, spares requirements, special regulations, special report, specification requirements, spotter reconnaissance, staff report, standard repair, standard requirements, standardization report, standing regulations, station radio, status report, stock record, stock replacement, stock report, strategic reserve, study requirement, summary report, supplemental report, supplementary regulation, supplementary reserve, supply rate, supply road, support request, support requirements, suppressed radiation, surveillance radar8) Техника: safety related, safety relief, safety report, safety review, safety rod, secondary radar, selective repeat, shipper-receiver, signal replication, signaling region, signature register, slew rate, slow-release, software reconfiguration, source range, space radar, space research, special relativity, speech recognition, speed regulator, spontaneous Raman scattering, steam rate, store-register operation, sum rule, super RADOT, support reaction, surveillance receiver, surveillance requirement, synthetic resin, system reliability9) Сельское хозяйство: Sheep Resistant10) Религия: Spirit Regeneration11) Метеорология: Savannah River12) Железнодорожный термин: Kansas City Southern Railway Company13) Юридический термин: Sire Referencing, Supervised Release14) Экономика: ( sales representative) торговый представитель15) Бухгалтерия: sampling risk16) Фармакология: (sustained release) (лекарственный препарат) пролонгированного действия17) Астрономия: Semiregular18) Грубое выражение: Stupid Relativity, Stupid Retard!19) Кино: Spectral Recording20) Оптика: synchrotron radiation21) Политика: Serbia22) Телекоммуникации: Service Release, Service Request, Subscriber Ready, Source Routing (IBM)23) Сокращение: Saudi Riyals, Search Rate, Senate Resolution, Serbian, Short Range, Short Rifle, Sons of the Revolution, Southern Railway, Southern Region, Staff Requirement, Strategic Reconnaissance (USA), Sunrise, Super Resolution (digital DF technique), Support Requirement, Suriname, scientific report, selective ringing, selenium rectifier, send and receive, slip ring, speed recorder, split ring, stateroom, slow release (relay), slow release24) Университет: School Record, Supplemental Register25) Физиология: Sedimentation Rate, Severely Restricted, Sinus Rhythm, Skilled Relaxation, Stretch Reflex, Success Rate, Sugar Rush, Sustained Release, Systems Review26) Электроника: Selection Resolution, Sensitivity Range, Slow Rise, Sound Response, Step Rate, Switch Replica27) Вычислительная техника: shift register, shift reverse, status register, storage register, symbol rate, регулятор скорости, Sensitivity Range (Fuji, photo, CCD), Status Register (IC, Assembler), Source Routing (bridging)28) Нефть: short radius, sieve residue, straight reaming, расширение скважины (straight reaming), сопротивление скольжению (slip resistance), специализированный ремонт (specialized repair), специальные технические условия (special regulations), стандартный ремонт (standard repair), шлам (sieve residue), надёжность системы (system reliability)29) Иммунология: Slime Resistant30) Банковское дело: краткосрочная процентная ставка (short rate)31) Транспорт: Salt Removal, Skid Resistor, State Route, Storm Runner, Street Roadster, Sun Roof32) Пищевая промышленность: Smart Reefer33) Силикатное производство: silica ratio34) Фирменный знак: Southern Racing, Stair And Reynolds35) Экология: scanning radiometer36) СМИ: Singapore Report, Sound Reinforcement37) Деловая лексика: Standard Rated, Stock Room38) Бурение: выбуренная порода (sieve residue; остающаяся на сетке вибросита), ситовый остаток (sieve residue; при лабораторных исследованиях)39) Образование: Snoopy Reading40) Инвестиции: short rate41) Сетевые технологии: Storage Ring, Synchronizing Resources42) Полимеры: slide resistance, softened rubber, solar radiation, specific resistance, synthetic rubber43) Программирование: Shift Right, Source Register44) Контроль качества: specialized repair45) Пластмассы: Sticky Rubber46) Океанография: Slime Reduction, Sound Recording47) Сахалин Ю: steam reduced pressure 5-10 bar48) Безопасность: Security And Replication49) Расширение файла: Sorter Reader, Bitmap graphics (Sun Rasterfile)50) SAP.тех. отдельная запись51) Нефть и газ: Социальная ответственность (Social Responsibility)52) Нефтеперерабатывающие заводы: straight run53) Электротехника: saturable reactor, series reactor, service restoration, silicon rubber, spinning reserve, static reserve54) Фантастика Star Raiders55) Имена и фамилии: Sammie Roberts56) Чат: Sad Reject, Sisters Room57) Правительство: San Rafael, California, Santa Rosa, California58) NYSE. Standard Register Company59) Программное обеспечение: Software Requirement -
11 Sr
1) Общая лексика: superior rectus muscle, верхняя прямая мышца, Региональное управление (Superintendência Regional; в бразильских паспортах), потребитель услуг (сокр от service receiver, бизнес, договора), получатель услуг2) Компьютерная техника: Screen Region3) Биология: sarcoplasmic reticulum4) Медицина: Sustained Release (http://medi.ru/doc/a0280401.htm), синусовый ритм (sinus rythm), субреципиент (СР) (гранта Глобального фонда), постепенное высвобождение5) Американизм: Special Response, Standard Reference, Summary Record6) Спорт: Smiler Racing, Straight Race7) Военный термин: Safety Release, Scottish Rifles, Security Release, Selected Response, Send Receive, Slime Resistance, Somewhat Recommended, South region, Special Reconnaissance, Special Reserve, Sporting Rifle, Standard Reserve, Start Reliability, Station Regulations, Stoner Rifle, Strategic Reconnaissance, Success Ratio, Summary Records, scan radius, scientific research, seaman recruit, seaplane, reconnaissance, search and reconnaissance, search and recovery, search and rescue, search radar, secondary road, separate ration, service rating, service record, service report, service rifle, ship-to-shore radio, shipment request, short-range, signal regiment, situation report, situation room, slant range, solid rocket, sortie rate, sound ranging, spares requirements, special regulations, special report, specification requirements, spotter reconnaissance, staff report, standard repair, standard requirements, standardization report, standing regulations, station radio, status report, stock record, stock replacement, stock report, strategic reserve, study requirement, summary report, supplemental report, supplementary regulation, supplementary reserve, supply rate, supply road, support request, support requirements, suppressed radiation, surveillance radar8) Техника: safety related, safety relief, safety report, safety review, safety rod, secondary radar, selective repeat, shipper-receiver, signal replication, signaling region, signature register, slew rate, slow-release, software reconfiguration, source range, space radar, space research, special relativity, speech recognition, speed regulator, spontaneous Raman scattering, steam rate, store-register operation, sum rule, super RADOT, support reaction, surveillance receiver, surveillance requirement, synthetic resin, system reliability9) Сельское хозяйство: Sheep Resistant10) Религия: Spirit Regeneration11) Метеорология: Savannah River12) Железнодорожный термин: Kansas City Southern Railway Company13) Юридический термин: Sire Referencing, Supervised Release14) Экономика: ( sales representative) торговый представитель15) Бухгалтерия: sampling risk16) Фармакология: (sustained release) (лекарственный препарат) пролонгированного действия17) Астрономия: Semiregular18) Грубое выражение: Stupid Relativity, Stupid Retard!19) Кино: Spectral Recording20) Оптика: synchrotron radiation21) Политика: Serbia22) Телекоммуникации: Service Release, Service Request, Subscriber Ready, Source Routing (IBM)23) Сокращение: Saudi Riyals, Search Rate, Senate Resolution, Serbian, Short Range, Short Rifle, Sons of the Revolution, Southern Railway, Southern Region, Staff Requirement, Strategic Reconnaissance (USA), Sunrise, Super Resolution (digital DF technique), Support Requirement, Suriname, scientific report, selective ringing, selenium rectifier, send and receive, slip ring, speed recorder, split ring, stateroom, slow release (relay), slow release24) Университет: School Record, Supplemental Register25) Физиология: Sedimentation Rate, Severely Restricted, Sinus Rhythm, Skilled Relaxation, Stretch Reflex, Success Rate, Sugar Rush, Sustained Release, Systems Review26) Электроника: Selection Resolution, Sensitivity Range, Slow Rise, Sound Response, Step Rate, Switch Replica27) Вычислительная техника: shift register, shift reverse, status register, storage register, symbol rate, регулятор скорости, Sensitivity Range (Fuji, photo, CCD), Status Register (IC, Assembler), Source Routing (bridging)28) Нефть: short radius, sieve residue, straight reaming, расширение скважины (straight reaming), сопротивление скольжению (slip resistance), специализированный ремонт (specialized repair), специальные технические условия (special regulations), стандартный ремонт (standard repair), шлам (sieve residue), надёжность системы (system reliability)29) Иммунология: Slime Resistant30) Банковское дело: краткосрочная процентная ставка (short rate)31) Транспорт: Salt Removal, Skid Resistor, State Route, Storm Runner, Street Roadster, Sun Roof32) Пищевая промышленность: Smart Reefer33) Силикатное производство: silica ratio34) Фирменный знак: Southern Racing, Stair And Reynolds35) Экология: scanning radiometer36) СМИ: Singapore Report, Sound Reinforcement37) Деловая лексика: Standard Rated, Stock Room38) Бурение: выбуренная порода (sieve residue; остающаяся на сетке вибросита), ситовый остаток (sieve residue; при лабораторных исследованиях)39) Образование: Snoopy Reading40) Инвестиции: short rate41) Сетевые технологии: Storage Ring, Synchronizing Resources42) Полимеры: slide resistance, softened rubber, solar radiation, specific resistance, synthetic rubber43) Программирование: Shift Right, Source Register44) Контроль качества: specialized repair45) Пластмассы: Sticky Rubber46) Океанография: Slime Reduction, Sound Recording47) Сахалин Ю: steam reduced pressure 5-10 bar48) Безопасность: Security And Replication49) Расширение файла: Sorter Reader, Bitmap graphics (Sun Rasterfile)50) SAP.тех. отдельная запись51) Нефть и газ: Социальная ответственность (Social Responsibility)52) Нефтеперерабатывающие заводы: straight run53) Электротехника: saturable reactor, series reactor, service restoration, silicon rubber, spinning reserve, static reserve54) Фантастика Star Raiders55) Имена и фамилии: Sammie Roberts56) Чат: Sad Reject, Sisters Room57) Правительство: San Rafael, California, Santa Rosa, California58) NYSE. Standard Register Company59) Программное обеспечение: Software Requirement -
12 sr
1) Общая лексика: superior rectus muscle, верхняя прямая мышца, Региональное управление (Superintendência Regional; в бразильских паспортах), потребитель услуг (сокр от service receiver, бизнес, договора), получатель услуг2) Компьютерная техника: Screen Region3) Биология: sarcoplasmic reticulum4) Медицина: Sustained Release (http://medi.ru/doc/a0280401.htm), синусовый ритм (sinus rythm), субреципиент (СР) (гранта Глобального фонда), постепенное высвобождение5) Американизм: Special Response, Standard Reference, Summary Record6) Спорт: Smiler Racing, Straight Race7) Военный термин: Safety Release, Scottish Rifles, Security Release, Selected Response, Send Receive, Slime Resistance, Somewhat Recommended, South region, Special Reconnaissance, Special Reserve, Sporting Rifle, Standard Reserve, Start Reliability, Station Regulations, Stoner Rifle, Strategic Reconnaissance, Success Ratio, Summary Records, scan radius, scientific research, seaman recruit, seaplane, reconnaissance, search and reconnaissance, search and recovery, search and rescue, search radar, secondary road, separate ration, service rating, service record, service report, service rifle, ship-to-shore radio, shipment request, short-range, signal regiment, situation report, situation room, slant range, solid rocket, sortie rate, sound ranging, spares requirements, special regulations, special report, specification requirements, spotter reconnaissance, staff report, standard repair, standard requirements, standardization report, standing regulations, station radio, status report, stock record, stock replacement, stock report, strategic reserve, study requirement, summary report, supplemental report, supplementary regulation, supplementary reserve, supply rate, supply road, support request, support requirements, suppressed radiation, surveillance radar8) Техника: safety related, safety relief, safety report, safety review, safety rod, secondary radar, selective repeat, shipper-receiver, signal replication, signaling region, signature register, slew rate, slow-release, software reconfiguration, source range, space radar, space research, special relativity, speech recognition, speed regulator, spontaneous Raman scattering, steam rate, store-register operation, sum rule, super RADOT, support reaction, surveillance receiver, surveillance requirement, synthetic resin, system reliability9) Сельское хозяйство: Sheep Resistant10) Религия: Spirit Regeneration11) Метеорология: Savannah River12) Железнодорожный термин: Kansas City Southern Railway Company13) Юридический термин: Sire Referencing, Supervised Release14) Экономика: ( sales representative) торговый представитель15) Бухгалтерия: sampling risk16) Фармакология: (sustained release) (лекарственный препарат) пролонгированного действия17) Астрономия: Semiregular18) Грубое выражение: Stupid Relativity, Stupid Retard!19) Кино: Spectral Recording20) Оптика: synchrotron radiation21) Политика: Serbia22) Телекоммуникации: Service Release, Service Request, Subscriber Ready, Source Routing (IBM)23) Сокращение: Saudi Riyals, Search Rate, Senate Resolution, Serbian, Short Range, Short Rifle, Sons of the Revolution, Southern Railway, Southern Region, Staff Requirement, Strategic Reconnaissance (USA), Sunrise, Super Resolution (digital DF technique), Support Requirement, Suriname, scientific report, selective ringing, selenium rectifier, send and receive, slip ring, speed recorder, split ring, stateroom, slow release (relay), slow release24) Университет: School Record, Supplemental Register25) Физиология: Sedimentation Rate, Severely Restricted, Sinus Rhythm, Skilled Relaxation, Stretch Reflex, Success Rate, Sugar Rush, Sustained Release, Systems Review26) Электроника: Selection Resolution, Sensitivity Range, Slow Rise, Sound Response, Step Rate, Switch Replica27) Вычислительная техника: shift register, shift reverse, status register, storage register, symbol rate, регулятор скорости, Sensitivity Range (Fuji, photo, CCD), Status Register (IC, Assembler), Source Routing (bridging)28) Нефть: short radius, sieve residue, straight reaming, расширение скважины (straight reaming), сопротивление скольжению (slip resistance), специализированный ремонт (specialized repair), специальные технические условия (special regulations), стандартный ремонт (standard repair), шлам (sieve residue), надёжность системы (system reliability)29) Иммунология: Slime Resistant30) Банковское дело: краткосрочная процентная ставка (short rate)31) Транспорт: Salt Removal, Skid Resistor, State Route, Storm Runner, Street Roadster, Sun Roof32) Пищевая промышленность: Smart Reefer33) Силикатное производство: silica ratio34) Фирменный знак: Southern Racing, Stair And Reynolds35) Экология: scanning radiometer36) СМИ: Singapore Report, Sound Reinforcement37) Деловая лексика: Standard Rated, Stock Room38) Бурение: выбуренная порода (sieve residue; остающаяся на сетке вибросита), ситовый остаток (sieve residue; при лабораторных исследованиях)39) Образование: Snoopy Reading40) Инвестиции: short rate41) Сетевые технологии: Storage Ring, Synchronizing Resources42) Полимеры: slide resistance, softened rubber, solar radiation, specific resistance, synthetic rubber43) Программирование: Shift Right, Source Register44) Контроль качества: specialized repair45) Пластмассы: Sticky Rubber46) Океанография: Slime Reduction, Sound Recording47) Сахалин Ю: steam reduced pressure 5-10 bar48) Безопасность: Security And Replication49) Расширение файла: Sorter Reader, Bitmap graphics (Sun Rasterfile)50) SAP.тех. отдельная запись51) Нефть и газ: Социальная ответственность (Social Responsibility)52) Нефтеперерабатывающие заводы: straight run53) Электротехника: saturable reactor, series reactor, service restoration, silicon rubber, spinning reserve, static reserve54) Фантастика Star Raiders55) Имена и фамилии: Sammie Roberts56) Чат: Sad Reject, Sisters Room57) Правительство: San Rafael, California, Santa Rosa, California58) NYSE. Standard Register Company59) Программное обеспечение: Software Requirement -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 STAR
1) Авиация: standard (instrument) arrival (standard instrument arrival routes), (см.) SIDs and STARs3) Спорт: Skills And Techniques For Advanced Riding, Sport Touring Association Rendezvous, Sports Training Academics And Recreation4) Военный термин: Service Tradition Awards Recognition, Simulation in Training for Advanced Readiness, Situation Task Action Result, Standard Threat Assessment Report, satellite telecommunications automatic routing, selective training and retention, self-testing and repairing, ship tactical airborne RPV, specialized training and reassignment, stacked array radar, staging area, standard approach route, supersonic tactical antiradar, support through aerial resupply, surface-to-air recovery, surveillance, threat assessment report5) Техника: Signaal terminal area radar, satellite telecommunications automatic routing system, ship-tended acoustic relay, shuttle telescopes for astronomical research program, small tactical airborne recorder, standard tantalum active resonator, star and stellar systems advisory committee, stellar attitude reference system, surveillance and target acquisition radar, systems test bed for avionics research7) Юридический термин: Supporting Teens At Risk8) Автомобильный термин: self test automatic readout9) Сокращение: SCOPE Trusted Automatic Router, Shock Technology Applied Research, Simulation Training And Research, Simultaneous Transmission And Reception, Simultaneous Transmit and Receive, Space/Time Adaptive Research (system), Special Threat Analysis and Recognition, Standard Terminal Arrival Route, Strategic & Tactical Airborne Recovery, Strategic-Tactical Airborne Recorder, Submarine Target, Surface To Air Recovery, Surveillance, Target Acquisition & Reconnaissance, System Threat Assessment Report, System for Tactical Access to combat Radio, space technology and advanced research10) Университет: Satellite Transmitted Academic Resources, Science Technology And Research, Science To Achieve Results, Scottish Technology And Research, Smart Technology For Academic Rewards, Strategically Targeted Academic Research, Strategies And Techniques For Academic Reinforcement, Student Team About Results, Student Telephone Assisted Registration, Student Tracking Admissions And Registration, Students Taking Action And Responsibility, Students Teaching Arithmetic And Reading11) Физиология: Specialised Trauma Air Response, Steps Towards Allergy Relief, Strategic And Tactical Axiomatic Response12) Электроника: Simultaneous transmitted and reflected13) Вычислительная техника: Shareware Trade Association and Resources (organization)14) Онкология: Sharing Treatment And Recovery15) Космонавтика: Scientific and Technical Aerospace Reports (NASA)16) Банковское дело: синтетические ценные бумаги с новыми характеристиками, выпущенные на основе других ценных бумаг (securities transferred and repackaged)17) Транспорт: Simplified And Transparent Administration Of Registration18) Воздухоплавание: Standard Terminal Approach Route19) Фирменный знак: Stevens Technology For Arsenic Removal20) Экология: Sustainable Technologies And Renewables21) Деловая лексика: Safety Through Accountability And Recognition, Service Teamwork Achievement And Recognition, Situation, Task, Action, Results, Software Technical Assistance Recognition22) Образование: Skill Talent And Achievement Recognition, Standardized Test For Assessment Of Reading, Statewide Training For Accurate Reference, Striving To Achieve Results, Student Teacher Achievement Recognition, Students Taught Awareness And Resistance, Students That Are Ready, Success Through Academic Readiness, Support Training Advocacy And Resources, Supportive Training Achieves Results23) Инвестиции: securities transferred and repackaged25) Медицинская техника: signal targeting and alternating radiofrequency26) Расширение файла: Self Defining Text Archival27) НАСДАК: Lone Star Steakhouse and Saloon28) Программное обеспечение: Software Technology For Action And Reflection -
15 StAR
1) Авиация: standard (instrument) arrival (standard instrument arrival routes), (см.) SIDs and STARs3) Спорт: Skills And Techniques For Advanced Riding, Sport Touring Association Rendezvous, Sports Training Academics And Recreation4) Военный термин: Service Tradition Awards Recognition, Simulation in Training for Advanced Readiness, Situation Task Action Result, Standard Threat Assessment Report, satellite telecommunications automatic routing, selective training and retention, self-testing and repairing, ship tactical airborne RPV, specialized training and reassignment, stacked array radar, staging area, standard approach route, supersonic tactical antiradar, support through aerial resupply, surface-to-air recovery, surveillance, threat assessment report5) Техника: Signaal terminal area radar, satellite telecommunications automatic routing system, ship-tended acoustic relay, shuttle telescopes for astronomical research program, small tactical airborne recorder, standard tantalum active resonator, star and stellar systems advisory committee, stellar attitude reference system, surveillance and target acquisition radar, systems test bed for avionics research7) Юридический термин: Supporting Teens At Risk8) Автомобильный термин: self test automatic readout9) Сокращение: SCOPE Trusted Automatic Router, Shock Technology Applied Research, Simulation Training And Research, Simultaneous Transmission And Reception, Simultaneous Transmit and Receive, Space/Time Adaptive Research (system), Special Threat Analysis and Recognition, Standard Terminal Arrival Route, Strategic & Tactical Airborne Recovery, Strategic-Tactical Airborne Recorder, Submarine Target, Surface To Air Recovery, Surveillance, Target Acquisition & Reconnaissance, System Threat Assessment Report, System for Tactical Access to combat Radio, space technology and advanced research10) Университет: Satellite Transmitted Academic Resources, Science Technology And Research, Science To Achieve Results, Scottish Technology And Research, Smart Technology For Academic Rewards, Strategically Targeted Academic Research, Strategies And Techniques For Academic Reinforcement, Student Team About Results, Student Telephone Assisted Registration, Student Tracking Admissions And Registration, Students Taking Action And Responsibility, Students Teaching Arithmetic And Reading11) Физиология: Specialised Trauma Air Response, Steps Towards Allergy Relief, Strategic And Tactical Axiomatic Response12) Электроника: Simultaneous transmitted and reflected13) Вычислительная техника: Shareware Trade Association and Resources (organization)14) Онкология: Sharing Treatment And Recovery15) Космонавтика: Scientific and Technical Aerospace Reports (NASA)16) Банковское дело: синтетические ценные бумаги с новыми характеристиками, выпущенные на основе других ценных бумаг (securities transferred and repackaged)17) Транспорт: Simplified And Transparent Administration Of Registration18) Воздухоплавание: Standard Terminal Approach Route19) Фирменный знак: Stevens Technology For Arsenic Removal20) Экология: Sustainable Technologies And Renewables21) Деловая лексика: Safety Through Accountability And Recognition, Service Teamwork Achievement And Recognition, Situation, Task, Action, Results, Software Technical Assistance Recognition22) Образование: Skill Talent And Achievement Recognition, Standardized Test For Assessment Of Reading, Statewide Training For Accurate Reference, Striving To Achieve Results, Student Teacher Achievement Recognition, Students Taught Awareness And Resistance, Students That Are Ready, Success Through Academic Readiness, Support Training Advocacy And Resources, Supportive Training Achieves Results23) Инвестиции: securities transferred and repackaged25) Медицинская техника: signal targeting and alternating radiofrequency26) Расширение файла: Self Defining Text Archival27) НАСДАК: Lone Star Steakhouse and Saloon28) Программное обеспечение: Software Technology For Action And Reflection -
16 Star
1) Авиация: standard (instrument) arrival (standard instrument arrival routes), (см.) SIDs and STARs3) Спорт: Skills And Techniques For Advanced Riding, Sport Touring Association Rendezvous, Sports Training Academics And Recreation4) Военный термин: Service Tradition Awards Recognition, Simulation in Training for Advanced Readiness, Situation Task Action Result, Standard Threat Assessment Report, satellite telecommunications automatic routing, selective training and retention, self-testing and repairing, ship tactical airborne RPV, specialized training and reassignment, stacked array radar, staging area, standard approach route, supersonic tactical antiradar, support through aerial resupply, surface-to-air recovery, surveillance, threat assessment report5) Техника: Signaal terminal area radar, satellite telecommunications automatic routing system, ship-tended acoustic relay, shuttle telescopes for astronomical research program, small tactical airborne recorder, standard tantalum active resonator, star and stellar systems advisory committee, stellar attitude reference system, surveillance and target acquisition radar, systems test bed for avionics research7) Юридический термин: Supporting Teens At Risk8) Автомобильный термин: self test automatic readout9) Сокращение: SCOPE Trusted Automatic Router, Shock Technology Applied Research, Simulation Training And Research, Simultaneous Transmission And Reception, Simultaneous Transmit and Receive, Space/Time Adaptive Research (system), Special Threat Analysis and Recognition, Standard Terminal Arrival Route, Strategic & Tactical Airborne Recovery, Strategic-Tactical Airborne Recorder, Submarine Target, Surface To Air Recovery, Surveillance, Target Acquisition & Reconnaissance, System Threat Assessment Report, System for Tactical Access to combat Radio, space technology and advanced research10) Университет: Satellite Transmitted Academic Resources, Science Technology And Research, Science To Achieve Results, Scottish Technology And Research, Smart Technology For Academic Rewards, Strategically Targeted Academic Research, Strategies And Techniques For Academic Reinforcement, Student Team About Results, Student Telephone Assisted Registration, Student Tracking Admissions And Registration, Students Taking Action And Responsibility, Students Teaching Arithmetic And Reading11) Физиология: Specialised Trauma Air Response, Steps Towards Allergy Relief, Strategic And Tactical Axiomatic Response12) Электроника: Simultaneous transmitted and reflected13) Вычислительная техника: Shareware Trade Association and Resources (organization)14) Онкология: Sharing Treatment And Recovery15) Космонавтика: Scientific and Technical Aerospace Reports (NASA)16) Банковское дело: синтетические ценные бумаги с новыми характеристиками, выпущенные на основе других ценных бумаг (securities transferred and repackaged)17) Транспорт: Simplified And Transparent Administration Of Registration18) Воздухоплавание: Standard Terminal Approach Route19) Фирменный знак: Stevens Technology For Arsenic Removal20) Экология: Sustainable Technologies And Renewables21) Деловая лексика: Safety Through Accountability And Recognition, Service Teamwork Achievement And Recognition, Situation, Task, Action, Results, Software Technical Assistance Recognition22) Образование: Skill Talent And Achievement Recognition, Standardized Test For Assessment Of Reading, Statewide Training For Accurate Reference, Striving To Achieve Results, Student Teacher Achievement Recognition, Students Taught Awareness And Resistance, Students That Are Ready, Success Through Academic Readiness, Support Training Advocacy And Resources, Supportive Training Achieves Results23) Инвестиции: securities transferred and repackaged25) Медицинская техника: signal targeting and alternating radiofrequency26) Расширение файла: Self Defining Text Archival27) НАСДАК: Lone Star Steakhouse and Saloon28) Программное обеспечение: Software Technology For Action And Reflection -
17 star
1) Авиация: standard (instrument) arrival (standard instrument arrival routes), (см.) SIDs and STARs3) Спорт: Skills And Techniques For Advanced Riding, Sport Touring Association Rendezvous, Sports Training Academics And Recreation4) Военный термин: Service Tradition Awards Recognition, Simulation in Training for Advanced Readiness, Situation Task Action Result, Standard Threat Assessment Report, satellite telecommunications automatic routing, selective training and retention, self-testing and repairing, ship tactical airborne RPV, specialized training and reassignment, stacked array radar, staging area, standard approach route, supersonic tactical antiradar, support through aerial resupply, surface-to-air recovery, surveillance, threat assessment report5) Техника: Signaal terminal area radar, satellite telecommunications automatic routing system, ship-tended acoustic relay, shuttle telescopes for astronomical research program, small tactical airborne recorder, standard tantalum active resonator, star and stellar systems advisory committee, stellar attitude reference system, surveillance and target acquisition radar, systems test bed for avionics research7) Юридический термин: Supporting Teens At Risk8) Автомобильный термин: self test automatic readout9) Сокращение: SCOPE Trusted Automatic Router, Shock Technology Applied Research, Simulation Training And Research, Simultaneous Transmission And Reception, Simultaneous Transmit and Receive, Space/Time Adaptive Research (system), Special Threat Analysis and Recognition, Standard Terminal Arrival Route, Strategic & Tactical Airborne Recovery, Strategic-Tactical Airborne Recorder, Submarine Target, Surface To Air Recovery, Surveillance, Target Acquisition & Reconnaissance, System Threat Assessment Report, System for Tactical Access to combat Radio, space technology and advanced research10) Университет: Satellite Transmitted Academic Resources, Science Technology And Research, Science To Achieve Results, Scottish Technology And Research, Smart Technology For Academic Rewards, Strategically Targeted Academic Research, Strategies And Techniques For Academic Reinforcement, Student Team About Results, Student Telephone Assisted Registration, Student Tracking Admissions And Registration, Students Taking Action And Responsibility, Students Teaching Arithmetic And Reading11) Физиология: Specialised Trauma Air Response, Steps Towards Allergy Relief, Strategic And Tactical Axiomatic Response12) Электроника: Simultaneous transmitted and reflected13) Вычислительная техника: Shareware Trade Association and Resources (organization)14) Онкология: Sharing Treatment And Recovery15) Космонавтика: Scientific and Technical Aerospace Reports (NASA)16) Банковское дело: синтетические ценные бумаги с новыми характеристиками, выпущенные на основе других ценных бумаг (securities transferred and repackaged)17) Транспорт: Simplified And Transparent Administration Of Registration18) Воздухоплавание: Standard Terminal Approach Route19) Фирменный знак: Stevens Technology For Arsenic Removal20) Экология: Sustainable Technologies And Renewables21) Деловая лексика: Safety Through Accountability And Recognition, Service Teamwork Achievement And Recognition, Situation, Task, Action, Results, Software Technical Assistance Recognition22) Образование: Skill Talent And Achievement Recognition, Standardized Test For Assessment Of Reading, Statewide Training For Accurate Reference, Striving To Achieve Results, Student Teacher Achievement Recognition, Students Taught Awareness And Resistance, Students That Are Ready, Success Through Academic Readiness, Support Training Advocacy And Resources, Supportive Training Achieves Results23) Инвестиции: securities transferred and repackaged25) Медицинская техника: signal targeting and alternating radiofrequency26) Расширение файла: Self Defining Text Archival27) НАСДАК: Lone Star Steakhouse and Saloon28) Программное обеспечение: Software Technology For Action And Reflection -
18 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
19 option
выбор; вариант [возможность] выбора; вариант действий; альтернативная концепция; альтернатива; см. тж. alternativelimited nuclear (war) option — ограниченная ядерная война, вариант ограниченной ядерной войны; ограниченное применение ЯО
— nuclear use options— preemptive strike option -
20 plan
план; замысел; порядок; система; плановая таблица; планировать; организовыватьlogistical capability plan, fiscal year — план возможностей тылового обеспечения на финансовый год
— air plan— CAS plan— CBR plan— chemical operations plan— contingency operations plan— contingent operations plan— day plan— logistical plan— net plan— war plan
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